Poor HCV sales not Reps, DMs and RDs fault....

Here's why. Most reps are doing poorly. They can't all be bad sales people. Managers can't all be bad managers, RDs etc. It's the expectation from senior management that's wrong. The market share forecast and expectation that VPak could establish a significant share was fundamentally wrong. If management said we expect 6-7 percent market share, and did 8-10% market share. There would be cigars and champagne at the meeting. Although VPak works it comes with baggage. So expectations need to be different. This will be a case study in business school.

Poor HCV sales not Reps, DMs and RDs fault....