Aptiom launch meeting,from the stage
Aptiom is a novel sodium-channel blocker. Aptiom is recognized by the FDA as a new molecular entity with a unique active ingredient and structurally disctinct from any other drug. do not reference trileptal as Aptiom will be successful.
Cut to 4 months later
Doctor, what type of success did you have with Trileptal? Aptiom is similar to Trileptal with a better side effect profile. Doctor take a look at in the hyponatremia rates of Aptiom v trileptal. Consider Aptiom as the next generation of Trileptal, all the benefits of the machanism of action you know with a better side effect profile.
From upper management: target physicians who prescribed trileptal.
Physician: When you were here after the Aptiom launch you told me that Aptiom was unique, novel, distinct. Now you tell me that it is similar to trilleptal, with some improvements and should be used for my Trileptal, Tegretol failures. Thanks for the lunch/breakfast (physicians then prescribes generic oxcard)
no prior auth, ne step edit, happy MD, staff and patient (cost)
Aptiom is a novel sodium-channel blocker. Aptiom is recognized by the FDA as a new molecular entity with a unique active ingredient and structurally disctinct from any other drug. do not reference trileptal as Aptiom will be successful.
Cut to 4 months later
Doctor, what type of success did you have with Trileptal? Aptiom is similar to Trileptal with a better side effect profile. Doctor take a look at in the hyponatremia rates of Aptiom v trileptal. Consider Aptiom as the next generation of Trileptal, all the benefits of the machanism of action you know with a better side effect profile.
From upper management: target physicians who prescribed trileptal.
Physician: When you were here after the Aptiom launch you told me that Aptiom was unique, novel, distinct. Now you tell me that it is similar to trilleptal, with some improvements and should be used for my Trileptal, Tegretol failures. Thanks for the lunch/breakfast (physicians then prescribes generic oxcard)
no prior auth, ne step edit, happy MD, staff and patient (cost)
Both sides of my mouth
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