New Co-op marketing Pico with Ortho division

Is anyone else a little concerned by this newly launched co-op program? I am worried that if success happens with this program that Pico will be taken from my Biologics wound care product line.
I have a bad feeling about this program. Could this be the first of many steps to break up wound care products and place into other divisions?
We could be extinct soon.

New Co-op marketing Pico with Ortho division