Does anyone not agree that after one year and 8 months it's time for a change. We have had layoffs, mgmt changes (not enough here) territory changes, target doc changes, multiple messages and nothing has really changed.
It's time to let your trusted reps do the work for you (free). Forget the expensive market research...that accomplished nothing. The $90m commercial accomplished nothing. The marketing pieces have been changed so many times, but always say the same thing. Stop spending money to produce them, we all have plenty as no office wants them anymore. The market research to pick docs for the target list doesn't work in the ever changing climate of hospital take overs. Every day offices are closing reps and samples.
I'm not sure what will work at this point, but I do know that more of the same will not make any difference at this point.
Give the reps the ability to call on whatever practice that they feel will make a difference to the bottom line. I know you say that we can do that but it is impossible to do this cold calling as we are too busy "making the metrics" with the dead, dying, retired, no interest offices and those that are closed to us. Give us credit for calling on new offices that have possibilities (INCLUDE them in the Metrics) and see if we can right this sinking ship.
Let us call on as many doctors as we want not be limited to the 125 you choose which have not written Brisdelle to date and never will in the future. We need some new blood in these lists. We don't have to make it fair for everyone with the same number of docs, those who want to work harder and make the sales should be able to do so (and get credit for each call)!!!!!
Noven blames the reps for everything that doesn't work, but we are hopeless to accomplish anything when Our hands are tied and we are dragging around a ball and chain behind us.
It's time to let your trusted reps do the work for you (free). Forget the expensive market research...that accomplished nothing. The $90m commercial accomplished nothing. The marketing pieces have been changed so many times, but always say the same thing. Stop spending money to produce them, we all have plenty as no office wants them anymore. The market research to pick docs for the target list doesn't work in the ever changing climate of hospital take overs. Every day offices are closing reps and samples.
I'm not sure what will work at this point, but I do know that more of the same will not make any difference at this point.
Give the reps the ability to call on whatever practice that they feel will make a difference to the bottom line. I know you say that we can do that but it is impossible to do this cold calling as we are too busy "making the metrics" with the dead, dying, retired, no interest offices and those that are closed to us. Give us credit for calling on new offices that have possibilities (INCLUDE them in the Metrics) and see if we can right this sinking ship.
Let us call on as many doctors as we want not be limited to the 125 you choose which have not written Brisdelle to date and never will in the future. We need some new blood in these lists. We don't have to make it fair for everyone with the same number of docs, those who want to work harder and make the sales should be able to do so (and get credit for each call)!!!!!
Noven blames the reps for everything that doesn't work, but we are hopeless to accomplish anything when Our hands are tied and we are dragging around a ball and chain behind us.
It's time for a change
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