Brisdelle 2014 Sales: 101,000 trx
Brisdelle 2015 Goal: 306,000 trx
Minivelle 2014: 158% of goal
Minivelle 2015: 2% Growth
Lets start with Brisdelle and our new "Brisdelle Moment." I loved the new marketing slogan... for a moment, then realized we continue to think that corny phrases are what's wrong with this product. Seriously, they can say what they want, but the Brisdelle message has been pretty much the same thing since launch. Want to sell this product? Get managed care working, figure out how to stop the huge amount of pharmacy switches, make this copay card easy to use, and lastly stop denying that these things are not MAJOR issues. Oh wait, I've been asking for this since December 2013. Why hold my breath? 306,000 trx? Seriously? I'll be shocked if we get to 200,000.
Now Minivelle is the even funnier one. Yes, only a 2% growth when we did over 150% of goal last year. Sounds easy, right?... How stupid are some people? AP stands up there and makes this sound easy. Tell me one drug that ever grew its business when a generic equivalent competitor was launched (and don't give me this BS that we don't have a generic to Mini cause it's VVD!) You have to be living in LalaLand if you believe that. Even JE doesn't believe it will grow. He gets up on stage immediately after AP and says, "we expect SIGNIFICANT" revenue reductions in our transdermal business this year." It 100% contradicted what AP had just said. What a cluster f#*k!
One thing for certain is that we all got a pay reduction this year, cause there is NO WAY anyone is making bonus and the company knows it! If you think different, well I have a bridge in Brooklyn to sell you!
Brisdelle 2015 Goal: 306,000 trx
Minivelle 2014: 158% of goal
Minivelle 2015: 2% Growth
Lets start with Brisdelle and our new "Brisdelle Moment." I loved the new marketing slogan... for a moment, then realized we continue to think that corny phrases are what's wrong with this product. Seriously, they can say what they want, but the Brisdelle message has been pretty much the same thing since launch. Want to sell this product? Get managed care working, figure out how to stop the huge amount of pharmacy switches, make this copay card easy to use, and lastly stop denying that these things are not MAJOR issues. Oh wait, I've been asking for this since December 2013. Why hold my breath? 306,000 trx? Seriously? I'll be shocked if we get to 200,000.
Now Minivelle is the even funnier one. Yes, only a 2% growth when we did over 150% of goal last year. Sounds easy, right?... How stupid are some people? AP stands up there and makes this sound easy. Tell me one drug that ever grew its business when a generic equivalent competitor was launched (and don't give me this BS that we don't have a generic to Mini cause it's VVD!) You have to be living in LalaLand if you believe that. Even JE doesn't believe it will grow. He gets up on stage immediately after AP and says, "we expect SIGNIFICANT" revenue reductions in our transdermal business this year." It 100% contradicted what AP had just said. What a cluster f#*k!
One thing for certain is that we all got a pay reduction this year, cause there is NO WAY anyone is making bonus and the company knows it! If you think different, well I have a bridge in Brooklyn to sell you!
Goals for 2015
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